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By Decision

A Boardroom
for every decision you face.

Hiring, pricing, fundraising, pivots, layoffs — each page shows who sits for that call and what comes back. Pick the one you're weighing; she sizes the room to it.

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50 pages

Pick the one you’re weighing.
She sizes the room to it.

Each page shows who sits for that call, what they ask first, and the memo that comes back.

A hiring decision framework — not a recruitment tool

Put the hire to a board — the CEO, the CFO, the Operator, the Skeptic — and test the role, the candidate and the offer before you commit a year of payroll.

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AI for Pricing Strategy

Pricing is the highest-leverage decision in any business. Put it to a board that weighs packaging, anchoring, willingness-to-pay, and the second-order effects most founders miss.

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AI for Market Entry Decisions

Market entry is half a research problem and half a courage problem. Put it to a board of named experts and see the strategic case and the contrarian case side by side.

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AI for Product Prioritization

Every roadmap is a series of bets. Run each one through a Product Manager, an Engineer, a Designer, a Growth Hacker, and a Skeptic — and see which features actually deserve the quarter.

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AI for startup fundraising decisions

Fundraising is irreversible. Run each decision — whether to raise, when, from whom, at what dilution — through a CFO, an Investor, a CEO, a Skeptic, and a Strategist before you pitch.

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AI for Layoff Decisions

Layoffs are the highest-stakes call a CEO makes. Put the decision to a board that argues finance, humanity, execution, and reputation — so the call you make is the one you can defend in five years.

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AI for M&A Decisions

Most acquisitions destroy value. Put every M&A decision — buy, sell, or walk — to a Strategist, an Investor, a CFO, a CEO and a Skeptic, with the rigor of the firms that get it right.

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AI for Vendor Selection

Vendor choices compound — switching costs are real and ugly. Put vendor decisions to the Operator, the Security Chief, the Lawyer and the CFO before you sign anything multi-year.

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AI for Hiring vs Firing Decisions

Adding a hire often masks a performance problem. Run the trade-off through a CEO, an Operator, an Empath, a CFO, and a Skeptic — and decide whether the answer is more people or different people.

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AI for Raise vs Bootstrap Decisions

The raise-or-bootstrap call shapes everything after it — pace, team, exit, even the kind of company you build. Put it to a board of named experts who argue both paths.

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AI for startup pivot decisions

Most "pivots" should be persistence, and most "persistence" should be a pivot. Run the call through a CEO, a Customer, a Strategist, an Investor, and a Skeptic — and decide on evidence, not exhaustion.

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AI for Co-Founder Equity Split Decisions

The equity-split conversation breaks more co-founder relationships than any other. Put it to a board of named experts first — and have a structured conversation instead of a fragile one.

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AI for Board Composition Decisions

A bad board is worse than no board. Run composition decisions through a CEO, an Investor, a Strategist, a Lawyer, and a Skeptic — and design a board you actually want in the room.

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AI for IPO Readiness Decisions

Going public is irreversible and expensive. Run the decision through a CFO, an Investor, a CEO, a Regulator, and a Skeptic — and stress-test timing, alternatives, and the cost of public-company discipline.

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AI for Expansion Decisions

Expansion either compounds the core or splits it. Run each move through a Strategist, a CEO, a CFO, an Operator, and a Skeptic — and decide whether the next quarter doubles the business or distracts it.

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AI for Repositioning Decisions

Repositioning is the cheapest pivot — when it works. Run the call through a Strategist, a Marketer, a Customer, a CEO, and a Skeptic to decide whether to re-pitch, rebrand, or actually pivot.

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AI for Product Launch Decisions

A great launch makes a good product big and a mediocre launch makes a great product invisible. Run launch decisions through a Marketer, a PM, a Growth Hacker, a Customer, and a Skeptic.

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AI for Engineering Hiring Decisions

Engineering hires compound — get them right and the team accelerates; get them wrong and the team drags for years. Run each hire through an Engineer, a CTO-grade Operator, a CFO, and a Skeptic.

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AI for Sales Hiring Decisions

The first sales hire is the most often-mistimed decision in B2B. Run the call through a Sales Leader, a CEO, a CFO, an Operator, and a Skeptic — and decide on revenue pull, not feel.

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AI for Executive Hiring Decisions

A bad VP costs you a year and a great VP defines the next chapter. Run executive hires through a CEO, an Operator, a CFO, an Investor, and a Skeptic — and avoid the senior hire who looked impressive but ran the wrong play.

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AI for Succession Planning Decisions

Succession planning gets done well in calm seasons and badly in crises. Put it to a CEO, an Operator, an Empath, an Investor and a Skeptic — and design the handover while you still have time.

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AI for Partnership Decisions

Most partnerships are theater. Run each one through a Strategist, a Sales Leader, a CFO, a CEO, and a Skeptic — and decide whether this deal compounds the business or just adds another logo to the deck.

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AI for Agency vs In-House Decisions

Agency or in-house is the classic capacity-versus-control trade-off. Run the call through an Operator, a CFO, a Marketer, an Engineer, and a Skeptic — and pick the engine that fits the stage you're actually in.

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AI for Build vs Buy Decisions

Most build-vs-buy decisions are made by engineers who want to build. Run each one through an Engineer, a Strategist, a CFO, a PM, and a Skeptic — and decide based on strategic value, not the team's preference.

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AI for Freemium vs Paid Decisions

A free tier is either rocket fuel or a slow leak. Run the decision through a Growth Hacker, a CFO, a Marketer, a Customer, and a Skeptic — and design a tier that converts, not one that just costs.

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AI for B2B vs B2C Decisions

B2B and B2C are different businesses — different orgs, different capital, different exits. Run the call through a Strategist, a Marketer, a Sales Leader, a CFO, and a Skeptic before you commit either way.

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AI for Monetization Decisions

Monetization model is more permanent than pricing. Run the call through a CFO, a Strategist, a Marketer, a Customer, and a Skeptic — and pick the model that fits the product, not the one that's trendy.

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AI for Churn Reduction Decisions

Every dollar acquired and churned is two dollars wasted. Run churn reduction through a Customer, a Growth Hacker, a PM, a Marketer, and a Skeptic — and fix the specific leak instead of generic retention plays.

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AI for Retention vs Acquisition Decisions

Pouring acquisition into a leaky bucket is the most common growth mistake. Run the allocation through a Growth Hacker, a CFO, a Marketer, a Customer, and a Skeptic.

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AI for Geographic Expansion Decisions

Geographic expansion is the most expensive type of expansion. Run the call through a Strategist, a Sales Leader, a CFO, a Regulator, and a Skeptic — and decide whether the timing, market, and team actually fit.

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AI for Hiring vs Outsourcing Decisions

Outsourcing trades cost for control and learning. Run the call through an Operator, a CFO, a Strategist, an Engineer, and a Skeptic — and decide whether to own the capability or rent it.

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AI for Equity Grant Decisions

Equity grants are forever. Run each one through a CFO, an Investor, a Lawyer, an Operator, and a Skeptic — and grant what's competitive without giving the cap table away.

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AI for Performance Management Decisions

Most performance systems are ceremonies that produce nothing. Run yours through an Operator, an Empath, a CEO, a CFO, and a Skeptic — and design something that actually changes behavior.

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AI for Firing Decisions

Most firing decisions are made 3-6 months too late. Run the call through a CEO, an Operator, an Empath, a Lawyer, and a Skeptic — and decide with structure, then act with care.

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AI for Compensation Band Decisions

Compensation systems are easy to design and hard to maintain. Run your bands through a CFO, an Operator, an Empath, an Investor, and a Skeptic — and build something that compounds, not something you regret in 18 months.

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AI for Remote vs Office Decisions

Your work model affects what you build, who you hire, and how fast you ship. Run the call through a CEO, an Operator, an Empath, a CFO, and a Skeptic — and pick the model that fits your actual work, not the trendy answer.

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AI for Salary Negotiation Decisions

Most candidates leave money on the table because they negotiate alone. Run your offer through a Sales Leader, a CFO, an Investor, an Empath, and a Skeptic — and counter from data, not anxiety.

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AI for Vendor Contract Decisions

Most vendor contracts get negotiated on price and signed on terms that quietly cost more later. Run yours through a Lawyer, a CFO, an Operator, a Strategist, and a Skeptic.

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AI for Lease Decisions

Office leases are long, expensive, and surprisingly hard to exit. Run yours through a CFO, an Operator, a Strategist, a Lawyer, and a Skeptic — and avoid the 5-year mistake.

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AI for Capital Allocation Decisions

Capital allocation is the CEO's most repeatable lever. Run each quarter's allocation through a CFO, an Investor, a Strategist, an Operator, and a Skeptic — and deploy where the next dollar actually compounds.

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AI for Dividend vs Reinvest Decisions

For profitable companies, the next-dollar question is "distribute or compound." Run yours through a CFO, an Investor, a Strategist, a CEO, and a Skeptic to find the mix that serves both shareholders and the business.

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AI for Debt vs Equity Decisions

Debt looks cheap until it isn't. Run the call through a CFO, an Investor, a Lawyer, a Strategist, and a Skeptic — and pick the capital structure that survives the bad quarters, not just the good ones.

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AI for Exit Strategy Decisions

Exits get planned poorly because founders avoid the topic until forced. Run yours through a CEO, an Investor, a Strategist, a CFO, and a Skeptic — and design the exit path while you still have optionality.

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AI for Secondary Sale Decisions

Secondaries let you de-risk personally without selling the company. Run the call through a CFO, an Investor, a CEO, a Lawyer, and a Skeptic — and find the structure that serves founders and signal management at the same time.

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AI for Employee Stock Option Decisions

Most ESOPs are oversized and underused. Run yours through a CFO, an Investor, an Operator, an Empath, and a Skeptic — and design a pool that actually compounds team value without destroying the cap table.

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AI for Brand Decisions

A brand is the part of your strategy that can't be copied. Run yours through a Strategist, a Marketer, a Designer, a CEO, and a Skeptic — and build positioning that compounds.

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AI for Rebranding Decisions

Most rebrands solve a problem the old brand didn't have. Run yours through a Strategist, a Marketer, a Designer, a CEO, and a Skeptic — and decide whether to rebrand, refresh, or just refocus.

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AI for Naming Decisions

Names are forever and surprisingly hard to evaluate. Run yours through a Marketer, a Strategist, a Lawyer, a Designer, and a Skeptic — and pick a name that scales, not one that just sounds clever today.

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AI for Customer Segment Focus Decisions

Trying to serve all customers serves none well. Run your ICP focus through a Strategist, a Sales Leader, a Marketer, a Customer, and a Skeptic — and pick the segment that compounds your business fastest.

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AI for Channel Prioritization Decisions

Most marketing teams spread thin across too many channels. Run your channel allocation through a Growth Hacker, a Marketer, a CFO, a Customer, and a Skeptic — and concentrate where you actually win.

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SynthBoard (synthboard.ai) is one place for your business, your life, and every hard call. Your Chief of Staff keeps what you tell her on file, and 24 named experts on different AI models take the calls — one expert for a consult, a board with opposed seats for the hard ones — and hand back a memo with the call, the dissent and the first move. How it works.

Bring the call.
See the price before you say yes.

What’s sitting with you?

How do I sequence my next three hires for the most leverage?Annual prepay discount — 10% or 20%? Or kill annual entirely?We can launch in Europe in Q3 or double down on US — which?

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Bring the call. See the price before you say yes.

Bring the call.
See the price before you say yes.