Strategy Consulting
Example · Board of 3Should we focus our positioning around the buyer or the user?
Chief of staff
This one needs a board: The Strategist, The CFO and The Investor. The Strategist maps competitive dynamics and strategic options across multi-year horizons. Each researches alone first, then they react to one another — and on a decision, two of them take opposed sides.
The StrategistCompetitive Expert
The CFOFinancial Controller
The InvestorVC Partner

Asked first
Has a competitor already made this move?
Yes, one hasNot that I knowWe’d be first
The board’s call
Position around the buyer (the CFO) but design the product for the user (the analyst).
Buyer-positioning + user-design is the canonical resolution for this trade-off. Marketing site and pricing page should speak buyer language.

The Investor disagreed
“Do not let buyer language leak into the product UX”
Board of 3 · up to 135 credits on the card · an example, not a recorded run








