A March launch
Work · Board of 3We launch our B2B scheduling tool in March at $49 a month. Run a pre-mortem: it’s next December and the launch failed. Why?
Chief of staff
A pre-mortem needs seats paid to find the failure: The Skeptic, The Customer and The CFO. Each tells the story of how it failed from their own seat, then they react to one another.
The SkepticRisk Assessor
The CustomerUser Voice
The CFOFinancial Controller

Asked first
Who has paid for this so far, even a little?
Nobody yetA few pilotsPaying customers
The board’s call
Launch in March — to the five pilot teams first, not the public list.
The failure story all three told: a public launch draws trial users who never connect their calendars, and churn arrives before word of mouth does. A closed launch to teams already scheduling keeps the first cohort real.

The CFO disagreed
“Five teams at $49 prove nothing about the price. Test $79 on the next five.”
Board of 3 · about 95 credits on the card · an example, not a recorded run










