Raise prices before the round?
Work · Board of 3We’re at $31k MRR: 520 customers on Pro at $49, plus a few annual deals. I want Pro at $69 before we start the seed round in January. Smart, or does a churn spike right before the raise hurt us more?
Chief of staff
This one is worth a board: the price, your customers, and how it reads to investors. I’d seat The CFO, The Customer and The Investor.
The CFOFinancial Controller
The CustomerUser Voice
The InvestorVC Partner
The board’s call
Raise to $69 for new customers now; move existing Pro customers on December 1, with 60 days’ notice.
On your numbers: even if 8% of the 520 leave, Pro goes from about $25.5k to $33k a month — MRR near $38k going into January, a better story than a flat $31k.

The Customer disagreed
“Your 520 were sold at $49. Keep this year’s sign-ups at $49 until spring, or you’ll read about it in every churn survey.”
Example · Board of 3 · up to 135 credits


How is this step going?

