Pricing

Price is the fastest lever you have.
Pull it with the math done.

Raise, hold, add a tier, change the unit, say no to the discount. The CFO runs your numbers, The Customer says how buyers will hear it, and a board argues the change when it touches every customer’s bill.

Start free See how it works

Free to start. No card.

Example. You write: “We sell a design-handoff plugin: 1,100 teams at $15 a seat, viewers included. Competitors charge per editor only. Should we stop charging for viewers?” She proposes a board of three — The CFO · The Customer · The Strategist — on “Stop charging for viewer seats?”, about 6–10 minutes, about 95 credits. Nothing runs until you tap.

Examples

The price change, and the discount.
Both on your numbers.

The ask as someone changing a price would type it, how she read it, who sat, and what came back. Examples written for this page, not recorded runs.

Stop charging viewers?

Work · Board of 3

1,100 teams pay $15 a seat for everyone, editors and viewers. About 35% of seats are viewers. Competitors charge per editor only. Do we make viewers free?

Chief of staff

Every customer’s bill changes — worth a board. I’d seat The CFO, The Customer and The Strategist.

The CFOFinancial Controller
The CustomerUser Voice
The StrategistCompetitive Expert

The board’s call

Make viewers free and move editor seats to $24.

With 35% of seats as viewers, $24 an editor keeps the average team’s bill about where it is today — and adding a viewer stops being a buying decision.

Confidence66 · Moderate

The Customer disagreed

“Teams that are mostly editors see a 60% increase. They’ll be the loudest, and they’re your most engaged customers.”

First step Pull the 50 teams whose bill would rise mostFriday

Example · Board of 3 · about 95 credits

A prospect wants 40% off

Work · One expert

A 200-seat prospect wants 40% off our $15 seat price for a two-year contract. Our biggest customer today has 60 seats. Take it?

Chief of staff

The Sales Leader takes this — what to give, and what to get back.

The Sales LeaderChief Revenue Officer

Asked first

Who asked for the 40% — procurement, or the people who’ll use it?

ProcurementThe usersBoth

The call · The Sales Leader

Offer 25% for two years, paid annually up front — and 30% only if they commit to 300 seats by year two.

At 25% the deal is $27,000 a year, about two and a half times your biggest account. Procurement asks for 40% expecting to meet in the middle.

Example · One expert · about 45 credits

What she handles

Your numbers, your customers,
the email that tells them.

Seats and plans on file, the announcement written for customers, and the steps before it goes out.

Your pricing, on file.

Plans, seats, churn, the rival’s page. Each fact keeps its source, and the price you decided last time comes back when a new ask would reverse it.

Asked first.

When the price turns on your costs or your buyers, the expert asks before answering. Being asked is never charged.

The announcement, written for customers.

The pricing email, the page copy, the reply to the angry customer — each as the whole piece. A Gmail draft is created only after you confirm, and you send it.

Before the price goes live.

Each room ends in one first step with a date. They wait under Open until they’re done.

The experts

Every side of the price,
before it’s public.

The CFO runs the margin, The Customer hears the email, The Strategist asks what your rival does next, The Ethicist asks whether you’d be comfortable if customers read the reasoning.

Financial Controller

The CFO

Revenue is a story. Cash is a fact. Show me the month the money runs out.

The CFO Financial Controller

Best on: Pricing, runway, discounts, and a hire you can barely afford.
Won’t let you: Confuse revenue with cash, or a signed deal with a paid one.

Try asking The CFO

Start with

The CFOOpen on every plan, Free included

Pick an expert

Hover, tap or tab throughSwipe, then tap one

GPT
Claude
Gemini
Grok

Seats are spread across model families: GPT, Claude, Gemini, Grok and more.

Questions

Fair questions.
Straight answers.

What people ask before they bring her this kind of call.

Or see pricing · every use case

Can it work from my Stripe data?

Yes. Connect Stripe and she reads what the question needs — plans, seats, churn — and says what she read. She only reads until you allow writing.

Will it tell me the right price?

It will argue one on your numbers, with the conditions it holds under and what would change it. A price test beats any argument; a good memo tells you which test to run first.

Can it write the price-change email?

Yes, as the whole piece — and a Gmail draft is created only after you confirm. You send it.

What does it cost?

Free to start — 150 credits every month + 250 to start. Talking to her is free within a daily allowance. A consult’s card says about 45 credits and a three-seat board’s says about 95 credits; nothing runs until you tap, and you pay for what the room really used.

Close to this

For you

Founders

The founder’s week, in one message. An expert on every call in it.

Topic

Business & strategy

The calls that set the year, argued before you make them.