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SynthBoard

Business strategy

The calls that set the year,
argued before you make them.

A price change, a new market, the competitor who just cut theirs, the service line to stop. Tell her what’s going on: she brings The Strategist or The CFO for one question, and seats a board when the call sets the year.

Start freeSee how it works

Free to start. No card.

Example. You write: “Our main competitor just cut their price 30%. Do we match, what does our sales team tell customers today, and do we still open the Toronto office in Q1?” She opens 3 rooms: Match the 30% cut, or hold? (The Strategist, up to 65 credits); What sales says to customers today (The Sales Leader, up to 65 credits); Toronto in Q1, after this? (The CFO, up to 65 credits). Nothing runs until you tap.

Examples

A price war, a service line,
an office.

The ask as an owner would type it, how she read it, who sat, and what came back. Examples written for this page, not recorded runs.

Match a 30% price cut?

Work · Board of 3

We sell scheduling software to clinics: 900 customers at $189 a month. Our biggest competitor just dropped to $129, and three customers asked about it this week. Match, partly match, or hold?

Chief of staff

A board — the price, your customers, and what the competitor does next. I’d seat The Strategist, The Customer and The CFO.

  • The StrategistCompetitive Expert
  • The CustomerUser Voice
  • The CFOFinancial Controller

The board’s call

Hold at $189 for current customers; add a $139 tier without the reminders module for new ones.

Matching costs $54,000 a month across 900 customers. A cheaper tier answers the price objection without repricing the clinics who aren’t leaving.

Confidence67 · Moderate

The Customer disagreed

“Clinics don’t compare tiers, they compare totals. A $139 tier with a missing module reads as a trick.”

First step Call the three clinics who askedFriday

Example · Board of 3 · up to 135 credits

Stop a service line?

Work · One expert

We’re a 40-person agency with four service lines. Video production is 18% of revenue but takes 35% of project hours. Do we drop it?

Chief of staff

The CEO takes this — what to stop, and how to stop it without losing the clients who buy it.

  • The CEOChief Executive Officer

Asked first

Do any of your top five clients buy video from you?

NoneOne or twoMost

The call · The CEO

Stop selling video to new clients from January; partner with a studio for the two clients who need it.

Video takes about twice the hours its revenue pays for. A partner keeps those two accounts whole while your people move to the work that pays.

Example · One expert · up to 65 credits

Open the office in Q1?

Work · One expert

We do $9M a year; Canada is 11% of it and growing 30% a year. We planned a Toronto office in Q1 — four hires, about $600k a year. Is Q1 still right?

Chief of staff

The CFO takes this: the office against the revenue it has to bring in.

  • The CFOFinancial Controller

The call · The CFO

Not in Q1. Hire two remote sellers in Canada, and open the office when Canada passes $1.5M a year.

At about $1M a year, Canada would carry an office costing 60% of what it brings in. At 30% growth, two sellers get you to $1.5M in about a year and a half.

Example · One expert · up to 65 credits

What she handles

The numbers, the rival,
the first move.

She keeps the business on file, reads the tools your numbers live in, and ends every call in a step with a date.

She keeps the business on file.

Customers, margins, the rival’s price, what you decided last quarter. Each fact shows its source — and a past decision comes back when a new ask would reverse it.

The question that changes the answer.

When the call turns on something only you know, the expert asks first. Being asked is never charged.

Reads the numbers you already have.

Stripe, HubSpot, Intercom, your Google Sheets. She says what she read, reads until you allow writing, and every write is a preview you confirm — on Pro and above.

The first move, with a date.

Each room ends in one first step. It waits under Open until it’s done, with one check-in on its day.

The experts

Strategy needs experts
who won’t agree.

The Strategist asks what your competitor does the day after you move. The CFO asks for the month the money runs out. The Futurist asks where the market is in three years. A board seats them on different AI models and assigns opposite sides.

Pick an expert

Hover, tap or tab throughSwipe, then tap one
  • GPT
  • Claude
  • Gemini
  • Grok

Seats are spread across model families: GPT, Claude, Gemini, Grok and more.

Questions

Fair questions.
Straight answers.

What people ask before they bring her this kind of call.

Or see pricing · every use case

Does it work for a business that isn’t a startup?

Yes — agencies, clinics, shops, family businesses. The calls are the same shape: price, people, where to grow, what to stop. The experts work from the numbers you give her.

Does it research competitors?

On a board, each expert researches on its own before reacting, and says what it read. Name the competitor or paste their page and the experts work from it.

What do I get back?

A memo with the board’s call, the conditions it holds under, who disagreed and why, the risks, and what would change the call. Its confidence drops with dissent and is never rated above 90. Your first move becomes a commitment with a date.

What if the experts are wrong?

They can be — they’re AI. That’s why an expert asks first when the answer turns on something only you know, why a board seats experts on opposite sides and on different AI models, and why every memo shows its confidence, who disagreed and what would change the call. The call stays yours.

What does it cost?

Free to start — 150 credits every month + 250 to start. Talking to her is free within a daily allowance. A consult’s card says up to 65 credits and a three-seat board’s says up to 135 credits; nothing runs until you tap, and a board never bills above its card.

Close to this

For you

Founders

The founder’s week, in one message. An expert on every call in it.

Decision

Pricing

Price is the fastest lever you have. Pull it with the math done.

Decision

Market entry

A new market is a two-year bet. Argue it before you hire for it.

Bring the call that sets your year.
Start free, with one message.

Match a competitor’s 30% price cut?Stop a service line that eats our hours?Open the new office in Q1, or wait?

It waits in her box after you sign up. Nothing is sent until you press send.