Market entry

A new market is a two-year bet.
Argue it before you hire for it.

A country, a segment, a vertical. The Strategist maps who answers your move, The Regulator reads the rules before you commit, The CFO asks what it costs to find out — and a board argues the call with someone assigned to the other side.

Start free See how it works

Free to start. No card.

Example. You write: “Our payroll software works for UK companies with 10–200 staff. Germany or the Netherlands next? We can fund one market for 18 months.” She proposes a board of three — The Strategist · The Regulator · The CFO — on “Germany or the Netherlands next?”, about 6–10 minutes, about 95 credits. Nothing runs until you tap.

Examples

A new country, and a new segment.
Both read before you commit.

The ask as someone weighing a new market would type it, how she read it, who sat, and what came back. Examples written for this page, not recorded runs.

Germany or the Netherlands?

Work · Board of 3

UK payroll software, 640 customers with 10–200 staff each. We can fund one new market for 18 months, about £1.2M. Germany is bigger; the Netherlands buys software more like the UK does. Which?

Chief of staff

A two-year bet — a board. I’d seat The Strategist, The Regulator and The CFO.

The StrategistCompetitive Expert
The RegulatorCompliance Expert
The CFOFinancial Controller

The board’s call

The Netherlands first; Germany only after Dutch payroll is certified and 50 customers are live.

German payroll compliance is a long build on its own, and on £1.2M it leaves little for selling. The Dutch market is smaller, buys in English more readily, and teaches you EU payroll first.

Confidence62 · Moderate

The Strategist disagreed

“Your UK rivals will pick Germany. Letting them in first there is the move you can’t undo.”

First step Book calls with three Dutch payroll bureausOct 14

Example · Board of 3 · about 95 credits

Sell to hospitals?

Work · One expert

Our scheduling tool sells to private clinics. A hospital group wants it for 14 sites, which means SSO, audit logs and a security review. Do we take on the segment?

Chief of staff

The Security Chief takes this — what a hospital review asks for, and what it costs you.

The Security ChiefCISO

Asked first

Do you store any patient data, or only staff schedules?

Staff onlySome patient dataNot sure

The call · The Security Chief

Take it, for staff schedules only: build SSO and audit logs now, and keep patient data out of scope in the contract.

Staff-only scheduling keeps the review to access and logging. The moment patient data comes in, the review — and your obligations — get much bigger.

Example · One expert · about 45 credits

What she handles

The market, read.
The plan, written.

What you know about the new market on file, the entry plan as a whole piece, and the first calls dated.

What you know, with its source.

Customers, budget, the inbound from the new market. Each fact keeps where it came from; nothing is kept until you say it’s still true.

Asked first.

When the answer turns on how you’d operate there, the expert asks before answering. Being asked is never charged.

The entry plan, written.

Ask for the plan and it comes back as the whole piece — phases, costs, the first partners to call.

The first calls, dated.

Each room ends in one first step with a date. They wait under Open until they’re done.

The experts

The new market,
read from every side.

The Regulator reads the rules first, The Strategist asks who answers your move, The Sales Leader asks who signs in month three. Board seats run on different AI models and research on their own.

Competitive Expert

The Strategist

Don’t ask whether it’s good. Ask what your competitor does the day after you ship it.

The Strategist Competitive Expert

Best on: Positioning, entering a market, pricing against a rival.
Won’t let you: Plan a move as if nobody will answer it.

Try asking The Strategist

Start with

The StrategistOpen on every plan, Free included

Pick an expert

Hover, tap or tab throughSwipe, then tap one

GPT
Claude
Gemini
Grok

Seats are spread across model families: GPT, Claude, Gemini, Grok and more.

Questions

Fair questions.
Straight answers.

What people ask before they bring her this kind of call.

Or see pricing · every use case

Does it know the rules of a new country?

The Regulator reads the rules of the market you’re entering and says what it read — a starting point to check with a local professional, not legal advice.

How does a board argue it?

Each expert researches alone, then reacts once to the others. On a decision, at least two are assigned opposed positions, and the seats are spread across model families. When one changes position, the memo says so.

Can it write the market-entry plan?

Yes. Ask for the plan as the whole piece — phases, costs, the first partners to call — and edit it from there.

What does it cost?

Free to start — 150 credits every month + 250 to start. Talking to her is free within a daily allowance. A consult’s card says about 45 credits and a three-seat board’s says about 95 credits; nothing runs until you tap, and you pay for what the room really used.

Close to this

Topic

Business & strategy

The calls that set the year, argued before you make them.

For you

Consultants & advisors

Your client hears one answer. Hear the objection before they do.