Which finalist?
Work · Board of 3Head of marketing at $150k. Finalist A ran demand gen at a 400-person company with a $2M budget. Finalist B built a brand from zero at a 20-person startup. We’re 18 people with a $300k marketing budget.
Chief of staff
Two good candidates, one seat — a board. I’d seat The Marketer, The Operator and The Skeptic.
The MarketerBrand Builder
The OperatorCOO
The SkepticRisk Assessor
The board’s call
Hire Finalist B, with a 90-day plan and two numbers to hit.
A $300k budget is built from zero, not managed down. Finalist A’s playbook assumes channels and a team you don’t have.

The Operator disagreed
“B has never managed anyone. You’ll be hiring her first two reports with her in year one.”
Example · Board of 3 · about 95 credits







