The VP of Sales who left
Work · Board of 3Autopsy a hire. In March we hired a VP of Sales from a big company at $210k base. She left in September with $180k of pipeline and no closed deals. Three interviews, two references. What did we miss?
Chief of staff
An autopsy needs seats that weren’t in the room when you decided: The Sales Leader, The Operator and The Skeptic. Each reads your account alone, then they react to one another — what you knew, what you assumed, what you missed.
The Sales LeaderChief Revenue Officer
The OperatorCOO
The SkepticRisk Assessor

Asked first
Before she joined, who closed your deals?
Me, mostlyA sellerNobody yet
The board’s call
The hire was early, not wrong: put a first seller under you before the next VP.
What you knew: you closed every deal yourself. What you assumed: a VP from a big company could build a sales process from nothing. What you missed: she had always sold with a brand and a team behind her — and both references were people she chose.

The Skeptic disagreed
“Calling it early, not wrong, is the kind reading. Three interviews for a $210k hire was the mistake, and it will happen again”
Board of 3 · about 95 credits on the card · an example, not a recorded run


