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SynthBoard

AI Advisor · Designers

A design critique
that thinks like a business too

Get the user-experience argument, the engineering constraint, the conversion impact, and the brand consequence — all before your next design review.

Start free See how it works

In short

You can attach screenshots for critique. For structural design decisions you often don't need the visual — describe the trade-off and the board argues the patterns. For pixel-level critique, pair it with a human design partner.

Last reviewed

An example

One ask, start to finish.
What comes back is a memo.

How a board takes a call like this: her read, who sits, what they ask first, then the call — with how sure they are, who disagreed and the first step.

Designers

Example · Board of 3

Should our pricing page lead with 3 tiers or with a single CTA and value-anchored comparison?

Chief of staff

This one needs a board: The Designer, The Customer and The Growth Hacker. The Designer defends the user’s end-to-end experience against shortcuts. Each researches alone first, then they react to one another — and on a decision, two of them take opposed sides.

  • The DesignerUX/UI Expert
  • The CustomerUser Voice
  • The Growth HackerGrowth Experimenter

Asked first

Have you watched someone use it yet?

YesOnceNot yet

The board’s call

Cut to 4 steps with the most critical 2 inputs gated, the next 2 optional.

Each onboarding step costs ~10-15% drop-off. Post-activation data capture has higher willingness rate than pre-activation.

Confidence79 · High

The Growth Hacker disagreed

“If your sales team depends on onboarding data for outbound, coordinate the change before shipping”

First step Capture the rest via in-product prompts post-activation.this week

Board of 3 · up to 135 credits on the card · an example, not a recorded run

Other asks people bring here

Several asks in one message become several rooms, each with its expert and its own price on the card. Keep or drop any, then convene them together.

  • Our onboarding has 7 steps. Should we cut to 3 and risk losing data, or keep all 7? — The Customer, up to 85 credits
  • Push for the design-system rewrite this quarter or keep shipping product? — The Growth Hacker, up to 85 credits
  • The PM wants a feature behind a modal; I think it needs a full page. How do we decide objectively? — The Engineer, up to 85 credits

What you get

What she handles.
On this kind of call.

UX trade-off analysis

The Designer argues for user experience; The Customer argues for the buyer; The Growth Hacker argues for conversion; The Engineer argues for feasibility. The compromise becomes visible.

Design-system decisions

Token systems, component patterns, library splits, accessibility compliance — argued with structural rigor.

Business-aware design choices

The CFO and Marketer surface when a design decision has revenue impact — paywalls, onboarding flows, pricing pages.

Critique without team politics

The hardest critique often comes from the loudest voice in the room. The Boardroom critiques on the merits, with no quarterly review history attached.

Why SynthBoard

Why SynthBoard for this.
Not one voice. A board.

Critique without ego in the room

Senior designers know hallway critique is biased by who you trust. The Boardroom critiques the work, not the person.

Built for the design-engineering-PM triangle

Most design disputes are actually cross-functional disputes. A board puts all three voices in the same room.

Business framing without losing craft

Design defended against revenue conversations needs both languages. The Boardroom speaks both.

Design-decision documentation

Every board ends in a memo you can drop into your design docs — the call, the options, the dissent, the first step. It answers "why did we design it this way?" six months from now.

Who sits

The experts for this call.
Each one holds a position.

Your Chief of Staff proposes who sits for the call, and every board is built with someone whose job is to argue against the obvious answer. Name an expert and they take a seat; tell her who you want on your board and they sit by default. How many seats a board has depends on your plan.

Pick an expert

Hover, tap or tab throughSwipe, then tap one
  • GPT
  • Claude
  • Gemini
  • Grok

Seats are spread across model families: GPT, Claude, Gemini, Grok and more.

In their words

The best designs survive arguments. The boardroom is where I run those arguments before the design review — so I walk in with a defended position, not a hopeful one.
The Designer UX/UI Expert

Questions

Fair questions.
Straight answers.

What people ask before they bring this call to a board.

Can this critique actual designs (Figma files, screenshots)?

You can attach screenshots for critique. For structural design decisions you often don't need the visual — describe the trade-off and the board argues the patterns. For pixel-level critique, pair it with a human design partner.

How does it handle design taste vs. data?

Both. The Designer argues craft and pattern; The Data Scientist argues conversion and behavior; The Skeptic argues that taste compounds. The memo usually names when craft trumps conversion data and vice versa.

Is the Boardroom biased toward conservative design (no taste)?

No — it argues from several angles. For bold design choices (a new pattern, breaking convention), The Designer and The Visionary often argue for it and The Skeptic against; the memo names the cost of conservatism explicitly.

How is this different from a Slack channel of design friends?

Faster, structured, and it brings the business and engineering perspectives your design friends might not. Keep the friends for taste and camaraderie; use the board for the multi-disciplinary critique.

Can a design team use this collaboratively?

Each designer on their own account. There is no shared team workspace — each person keeps their own file. What travels between you is the memo. A board’s memo shares as a page anyone can read without an account.

Does it understand accessibility constraints?

WCAG patterns and accessibility trade-offs are part of The Designer's prompt. For deeper compliance decisions, pair with The Regulator. Always validate specific WCAG conformance against the actual standard for legal-grade decisions.

Keep exploring

Nearby decisions, audiences and methods inside SynthBoard.

SynthBoard (synthboard.ai) is one place for your business, your life, and every hard call. Your Chief of Staff keeps what you tell her on file, and 24 named experts on different AI models take the calls — one expert for a consult, a board with opposed seats for the hard ones — and hand back a memo with the call, the dissent and the first move. How it works.

The advisor you don't have, on demand.
Start free, with one message.

Push for the design-system rewrite this quarter or keep shipping product?Our onboarding has 7 steps. Should we cut to 3 and risk losing data, or keep all 7?Should I take the design lead role at my company or go IC at a more interesting company?

It waits in her box after you sign up. Nothing is sent until you press send. Free to start — 150 credits every month + 250 to start. Every consult and board shows its price on the card, and nothing runs until you tap.