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SynthBoard

AI Advisor · Product Managers

The product review every PM wishes they had

Get the customer-voice argument, the engineer pushback, and the data-driven counter — all before your roadmap review, so you walk in with a defended decision, not a guess.

Start free See how it works

In short

No — The Customer models the buyer pattern, not your specific user. Use it to stress-test what your real interviews told you, and to argue counter-positions you might be too close to see. It compresses the "what would they actually do?" loop.

Last reviewed

An example

One ask, start to finish.
What comes back is a memo.

How a board takes a call like this: her read, who sits, what they ask first, then the call — with how sure they are, who disagreed and the first step.

Product Managers

Example · Board of 3

Should we ship feature A (engineering-ready, mid-impact) or feature B (high-impact, 2 sprints of unknowns)?

Chief of staff

This one needs a board: The Product Manager, The Customer and The Engineer. The Product Manager aligns scope, customer pull, and engineering reality into a coherent roadmap. Each researches alone first, then they react to one another — and on a decision, two of them take opposed sides.

  • The Product ManagerProduct Manager
  • The CustomerUser Voice
  • The EngineerTechnical Builder

Asked first

How many customers have asked for this?

ManyA fewNone yet

The board’s call

Ship feature A this sprint, scope feature B into a 1-week discovery spike before committing.

A is a known shipping artifact; B is a hidden estimate-risk. Discovery spike costs a week, saves potentially a sprint of waste.

Confidence77 · High

The Engineer disagreed

“If B is a competitive must-ship, the discovery spike must include a kill-switch decision criterion”

First step Test what The Engineer flagged before you commit.this week

Board of 3 · up to 135 credits on the card · an example, not a recorded run

Other asks people bring here

Several asks in one message become several rooms, each with its expert and its own price on the card. Keep or drop any, then convene them together.

  • Sales is begging for SSO; our PLG users want better keyboard shortcuts. Which goes on Q2 roadmap? — The Customer, up to 85 credits
  • Our biggest customer wants a custom integration. Build it, or push them to Zapier? — The Engineer, up to 85 credits
  • Engineering says the rewrite will take 6 months. Marketing wants to keep shipping. How do I sequence? — The Data Scientist, up to 85 credits

What you get

What she handles.
On this kind of call.

Prioritization with built-in opposition

RICE, ICE, and gut-feel all collapse when leadership has a different opinion. A board argues each option from opposed sides, and the memo makes the trade-off explicit.

The customer voice, in the room

The Customer argues for the buyer's actual problem — not your team's assumption of it. Catches "feature theater" before it ships.

Engineering reality check

The Engineer estimates true effort and surfaces architectural debt your roadmap is ignoring.

Data-first synthesis

Every recommendation grounded in The Data Scientist's read of the evidence — not the loudest opinion in the standup.

Why SynthBoard

Why SynthBoard for this.
Not one voice. A board.

Customer voice that doesn't flatter your roadmap

Customer interview synthesis is biased toward what users said politely. The Customer argues what they would actually pay for.

Cross-functional in one room

PMs spend their week brokering between engineering, design, sales, and customers. A board collapses that brokering into one memo.

Prioritization framework agnostic

RICE, ICE, Kano, Cost of Delay — bring your framework and the experts argue within it. Or ask which framework fits your context.

Anti-HiPPO by design

The "highest-paid person's opinion" problem shrinks when named experts argue on the merits, not the org chart.

Who sits

The experts for this call.
Each one holds a position.

Your Chief of Staff proposes who sits for the call, and every board is built with someone whose job is to argue against the obvious answer. Name an expert and they take a seat; tell her who you want on your board and they sit by default. How many seats a board has depends on your plan.

Pick an expert

Hover, tap or tab throughSwipe, then tap one
  • GPT
  • Claude
  • Gemini
  • Grok

Seats are spread across model families: GPT, Claude, Gemini, Grok and more.

In their words

The hardest PM call isn't "which feature first?" It's "which feature do we kill?" A boardroom makes the kill-list defensible — by arguing for each option before cutting it.
The Product Manager Product Manager

Questions

Fair questions.
Straight answers.

What people ask before they bring this call to a board.

Can this replace customer interviews?

No — The Customer models the buyer pattern, not your specific user. Use it to stress-test what your real interviews told you, and to argue counter-positions you might be too close to see. It compresses the "what would they actually do?" loop.

How does it handle data I can't share (proprietary metrics, customer names)?

You control what you tell her. Use rounded or anonymized numbers for anything you would rather not share; the structural recommendation still applies. Your rooms are private to your account.

Will this argue for shipping more features?

Often the opposite. The Skeptic and The Customer routinely argue for cutting scope, killing features, or saying no to the loudest stakeholder. "Ship less, but better" is a common call.

How is this better than a product review with my team?

Your team has institutional pressure to agree with the loudest voice. A board doesn't. Run it before the team review and bring the memo — the trade-off and the dissent — as the starting point. The meeting gets shorter and the disagreement surfaces sooner.

What about PM career decisions (next role, promotion, switching companies)?

Ask for The Strategist, The Empath, The CFO, and The Skeptic instead — a different lineup. Your Chief of Staff keeps work and home apart and seats the experts each call needs.

How do I bring this into my PM workflow?

Three trigger points work well: before quarterly planning, before any leadership disagreement, and after a cluster of customer interviews. That keeps the cadence light without ritualizing it.

Keep exploring

Nearby decisions, audiences and methods inside SynthBoard.

SynthBoard (synthboard.ai) is one place for your business, your life, and every hard call. Your Chief of Staff keeps what you tell her on file, and 24 named experts on different AI models take the calls — one expert for a consult, a board with opposed seats for the hard ones — and hand back a memo with the call, the dissent and the first move. How it works.

The advisor you don't have, on demand.
Start free, with one message.

Our biggest customer wants a custom integration. Build it, or push them to Zapier?We have three feature requests scoring identically on RICE. How do I break the tie defensibly?Sales is begging for SSO; our PLG users want better keyboard shortcuts. Which goes on Q2 roadmap?

It waits in her box after you sign up. Nothing is sent until you press send. Free to start — 150 credits every month + 250 to start. Every consult and board shows its price on the card, and nothing runs until you tap.