YouTube or a newsletter?
Work · Board of 3I make illustrated explainers. Instagram: 41k followers, reach down 40% since June. I have time for one new channel this winter: YouTube or a paid newsletter. Which?
Chief of staff
One season, two bets — worth a board. I’d seat The Growth Hacker, The Marketer and The Customer.
The Growth HackerGrowth Experimenter
The MarketerBrand Builder
The CustomerUser Voice
The board’s call
Start the newsletter, free at first, and cut each issue into Instagram posts. Test YouTube with six shorts, not a channel.
Reach you rent from a platform is the problem you’re having. A list you own fixes that, and six shorts tell you within a month whether YouTube deserves the winter.

The Growth Hacker disagreed
“Explainers are exactly what YouTube search rewards. A newsletter grows slowly from followers who never asked for email.”
Example · Board of 3 · up to 135 credits




