Industry · Ecommerce & DTC

AI for ecommerce decisions
that actually move the P&L

AI for ecommerce decisions, from paid acquisition mix and CAC ceilings to inventory bets, channel expansion and returns policy. Get opposed expert reads before you spend another month’s ad budget on the wrong test.

Start free See how it works

In short

Yes — at the strategic level, not the campaign level. The board argues the allocation (where the next $50K goes); it does not optimize creatives or bids. Keep your performance tools for that.

Last reviewed October 1, 2026

An example

One ask, start to finish.
What comes back is a memo.

How a board takes a call like this: her read, who sits, what they ask first, then the call — with how sure they are, who disagreed and the first step.

Ecommerce & DTC

Example · Board of 3

My blended CAC just crossed $80 on a $120 AOV — do I cut Meta, raise prices, or add a subscription?

Chief of staff

This one needs a board: The Marketer, The CFO and The Customer. The Marketer builds the narrative that turns a feature into a category move. Each researches alone first, then they react to one another — and on a decision, two of them take opposed sides.

The MarketerBrand Builder
The CFOFinancial Controller
The CustomerUser Voice

Asked first

Where do most of your customers find you today?

Word of mouthSearchPaid ads

The board’s call

Don't open Amazon yet.

Repeat rate is 19% — the floor for a healthy DTC brand at your AOV is closer to 30%. Subscription unlocks the second-purchase economics without new acquisition cost.

Confidence68 · Moderate

The Customer disagreed

“Subscription churn in months 2-3 if the value gap is unclear”

First step Spend the next 60 days fixing repeat rate via post-purchase email and a subscription option.this week

Board of 3 · up to 135 credits on the card · an example, not a recorded run

Other asks people bring here

Several asks in one message become several rooms, each with its expert and its own price on the card. Keep or drop any, then convene them together.

Should we open a wholesale channel or stay DTC-only? — The CFO, up to 85 credits
Is it time to go on Amazon, or will that cannibalize our DTC margin? — The Customer, up to 85 credits
Should we expand to a second product line or deepen the hero SKU? — The Operator, up to 85 credits

What you get

What she handles.
On this kind of call.

Stress-tests CAC vs LTV math

Puts your blended CAC, contribution margin and repeat rate in front of The CFO and The Marketer — and names which channel to defund first.

Pressure-tests inventory & SKU bets

Scale the hero SKU or expand the line? The Operator and The Data Scientist argue both sides before you commit working capital.

Frames the channel mix call

Meta vs TikTok vs Amazon vs retail. The Marketer maps the demand; The CFO maps the payback; the memo gives the board’s call on next quarter’s allocation and who disagreed.

Tests the customer hypothesis

The Customer speaks for the buyer the data deck forgets — the one who churns silently because the unboxing felt cheap.

Why SynthBoard

Why SynthBoard for this.
Not one voice. A board.

Built for the ecommerce decision cadence

Weekly P&L reviews, monthly channel allocations, quarterly product launches. SynthBoard fits the operating cadence DTC brands already run.

Experts who speak DTC economics

CAC, LTV, contribution margin, repeat rate, AOV — The CFO and The Marketer reason in the language your P&L is already written in.

The agency counterweight

Your media buyer wants a higher budget. Your 3PL wants more SKUs. A board argues the recommendation no one in the room has an incentive to challenge.

Decisions that stay on file

What you decided stays on file and comes back when a new ask would reverse it. Your first move becomes a commitment with a date, so next quarter starts from the call you made.

Who sits

The experts for this call.
Each one holds a position.

Your Chief of Staff proposes who sits for the call, and every board is built with someone whose job is to argue against the obvious answer. Name an expert and they take a seat; tell her who you want on your board and they sit by default. How many seats a board has depends on your plan.

Brand Builder

The Marketer

If a stranger can’t repeat it after one sentence, it isn’t positioning yet.

The Marketer Brand Builder

Best on: Launches, messaging, channels, and why demand went quiet.
Won’t let you: Sell features to people who were never asking for them.

Try asking The Marketer

Start with

The MarketerOpen on every plan, Free included

Pick an expert

Hover, tap or tab throughSwipe, then tap one

GPT
Claude
Gemini
Grok

Seats are spread across model families: GPT, Claude, Gemini, Grok and more.

In their words

Every ecommerce brand thinks the answer is more Meta budget. The honest answer is almost always retention. A board forces that conversation in one evening — not three quarters of falling LTV.

The Marketer Brand BuilderOn ecommerce channel decisions

Questions

Fair questions.
Straight answers.

What people ask before they bring this call to a board.

Will SynthBoard help me decide my next Meta vs TikTok ad budget?

Yes — at the strategic level, not the campaign level. The board argues the allocation (where the next $50K goes); it does not optimize creatives or bids. Keep your performance tools for that.

Does it work for a sub-$1M ecommerce brand or only at scale?

Both, but the decisions look different. Sub-$1M founders tend to bring “scale or hold the line” calls; $10M+ brands bring channel-mix and inventory bets. The experts work from the scale you describe.

Can it model unit economics if I share my numbers?

Yes. Share your CAC, AOV, contribution margin and repeat rate, or connect Shopify and your analytics and let your Chief of Staff read them — she says what she read. Ad platforms are not among the integrations today, so bring those numbers yourself.

How is this different from hiring an ecommerce consultant?

A consultant gives you one expert’s opinion for $3K–15K. A board seats experts who openly disagree. A board shows its price and time on the card before it runs — up to 135 credits for a 3-seat board on Free, about 6–10 minutes — and a board never bills above its card. Use a consultant when someone has to own the execution; use SynthBoard when the decision itself needs testing.

Does it understand the DTC vs retail trade-off?

Yes. The Strategist and The CFO know wholesale margin is half of DTC, retail erodes pricing power and Amazon is hard to leave. Frame the decision and you get the trade-offs spelled out — not a generic “diversify your channels.”

Can I use it for a single big call (rebrand, pivot) instead of weekly decisions?

Yes, and that is the highest-value use. Rebrands and repositioning are where opposed views matter most. Run one board; the memo and your decision stay on file for when the data is in.

SynthBoard (synthboard.ai) is one place for your business, your life, and every hard call. Your Chief of Staff keeps what you tell her on file, and 24 named experts on different AI models take the calls — one expert for a consult, a board with opposed seats for the hard ones — and hand back a memo with the call, the dissent and the first move. How it works.