Paid acquisition mix, CAC ceilings, inventory bets, channel expansion, returns policy. Get a multi-expert read before you blow another month's ad budget on the wrong test.
Runs your blended CAC, contribution margin, and repeat rate through a CFO + marketer pair — and tells you which channel to defund first.
Should you scale the hero SKU or expand the line? The operator and the data scientist argue both sides before you commit working capital.
Meta vs TikTok vs Amazon vs retail. The marketer maps the demand; the CFO maps the payback; you get a consensus on the next-quarter allocation.
The Customer synth speaks for the buyer the data deck forgets — the one who churns silently because the unboxing felt cheap.
Real questions. Multiple expert perspectives. Every time.
“My blended CAC just crossed $80 on a $120 AOV — do I cut Meta, raise prices, or add a subscription?”
“Should we open a wholesale channel or stay DTC-only?”
“Is it time to go on Amazon, or will that cannibalize our DTC margin?”
“Should we expand to a second product line or deepen the hero SKU?”
“Our return rate hit 18% — fix the product, the sizing, or the policy?”
“When do we hire our first CMO vs keep using an agency?”
Each expert thinks independently — they won’t just agree with each other.
The Marketer
Builds the narrative that turns a feature into a category move.
The CFO
Pressure-tests unit economics, runway, and capital allocation.
The Customer
Speaks for the buyer’s real problem, not the product team’s assumption.
The Operator
Turns strategy into the boring, sequenced work that actually ships.
The Data Scientist
Pulls the analysis behind every confident claim.
A synthesized recommendation from your team of experts — not just opinions, but structured analysis.
Moderate Agreement
Key Recommendations
Synthesized Recommendation
Don't open Amazon yet. Spend the next 60 days fixing repeat rate via post-purchase email and a subscription option — the CAC problem is a retention problem in disguise.
Full analysis continues with detailed reasoning, trade-offs, and next steps...
Watch Out For
Expert Opinions
“Every ecommerce brand thinks the answer is more Meta budget. The honest answer is almost always retention. A boardroom forces that conversation in 10 minutes — not three quarters of falling LTV.”
Weekly P&L reviews, monthly channel allocations, quarterly product launches. SynthBoard fits the operating cadence DTC brands already run.
CAC, LTV, contribution margin, repeat rate, AOV — the CFO and marketer synths reason in the language your P&L is already written in.
Your media buyer wants a higher budget. Your 3PL wants more SKUs. SynthBoard pressure-tests the recommendation no one in the room has an incentive to challenge.
Save a session, re-run it next quarter with new numbers. Track the decision's outcome over time — not just the call you made.
The questions people ask before they sign up.
Yes — at the strategic level, not the campaign level. The boardroom debates the channel allocation decision (where to put the next $50K), but it won't optimize individual creatives or bid strategies. For that, keep your performance tools.
Both — but the decisions look different. Sub-$1M founders typically use it for "should I scale or hold the line" calls; $10M+ brands use it for channel-mix and inventory bets. The synths adapt to the scale you describe.
You can share your CAC, AOV, contribution margin, and repeat rate — the CFO synth will reason about them in the context of your decision. It doesn't connect to Shopify or your ad accounts; you bring the inputs you trust.
A consultant gives you one expert's opinion for $3K-15K. SynthBoard runs five experts who openly disagree, in 10 minutes, for under a dollar. Use a consultant when you need someone to own the execution; use SynthBoard when you need the decision itself stress-tested.
Yes. The Strategist and CFO synths know that wholesale margin is half of DTC, that retail erodes pricing power, and that Amazon is hard to leave. When you frame the decision, you'll get the trade-offs spelled out — not a generic "diversify your channels."
That's actually the highest-value use case. Big rebranding and repositioning calls are where multi-perspective debate matters most. Run a single deep session, save the decision record, and revisit it in 6 months when the data is in.
Adjacent decisions, audiences, and methods inside SynthBoard.
Adjacent industry — many DTC brands eventually open retail.
ExploreThe broader consumer motion.
ExploreThe recurring call every DTC brand makes every quarter.
ExploreWhen AOV, margin, and CAC all argue for a different price.
ExploreA persistent boardroom that remembers your last quarter.
ExploreThe core SynthBoard mechanic explained.
Explore250 bonus credits at signup. 150 free every month. No card required.