Industry · B2C

AI for B2C decisions consumer founders make every week

AI for B2C decisions on a tight margin: brand bets, paid acquisition mix, pricing for price-sensitive audiences, freemium vs paid, subscription vs one-time — argued by opposed experts before you spend.

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An example

One ask, start to finish.
What comes back is a memo.

How a board takes a call like this: her read, who sits, what they ask first, then the call — with how sure they are, who disagreed and the first step.

B2C

Example · Board of 3

Should we move from one-time purchase to subscription before scaling acquisition?

Chief of staff

This one needs a board: The Marketer, The Customer and The Growth Hacker. The Marketer builds the narrative that turns a feature into a category move. Each researches alone first, then they react to one another — and on a decision, two of them take opposed sides.

The MarketerBrand Builder
The CustomerUser Voice
The Growth HackerGrowth Experimenter

Asked first

Where do most of your customers find you today?

Word of mouthSearchPaid ads

The board’s call

Run the brand campaign — but cap it at $80K and instrument it for attribution.

Brand campaigns at your stage need an attribution discipline most teams skip. Performance budget compounds faster — preserve the compounding base.

Confidence67 · Moderate

The Growth Hacker disagreed

“The team will conflate brand with performance — set the measurement plan up-front”

First step Re-evaluate after 90 days on brand-lift and direct-traffic signals.this week

Board of 3 · up to 135 credits on the card · an example, not a recorded run

Other asks people bring here

Several asks in one message become several rooms, each with its expert and its own price on the card. Keep or drop any, then convene them together.

Our blended CAC keeps rising — fix the funnel or fix the audience targeting? — The Customer, up to 85 credits
Should we spend the next $200K on a brand campaign or compound it into performance? — The Growth Hacker, up to 85 credits
When do we drop free tier in favor of a paid-only model? — The Strategist, up to 85 credits

What you get

What she handles.
On this kind of call.

Frames the paid acquisition mix

The Marketer and The CFO argue channel allocation, payback windows and the LTV-to-CAC math you need to defend your next ad budget.

Stress-tests pricing & packaging

Freemium, ad-supported, subscription, one-time? The CFO and The Customer argue what your audience actually pays for — and what your unit economics support.

Pressure-tests brand bets

Spend $200K on a brand campaign or compound it into performance? The Marketer and The Strategist argue the long-term brand asset against short-term ROAS.

Frames the audience & segment focus

Who is your real audience? The Customer surfaces what the dashboards miss about the segment you are winning vs the one you wish you were.

Why SynthBoard

Why SynthBoard for this.
Not one voice. A board.

The Customer speaks for the buyer

Most consumer decisions get made by people who have not talked to a customer in months. Seat The Customer and the buyer’s side of the call gets argued.

The board’s call

Run the brand campaign — but cap it at $80K and instrument it for attribution.

Confidence67 · Moderate

What would flip it

Brand campaign creative will eat 3-6 weeks of producer time — budget the opportunity cost.

The Growth Hacker disagreed

The team will conflate brand with performance — set the measurement plan up-front.

First step Re-evaluate after 90 days on brand-lift and direct-traffic…this week

Built for the consumer cadence

Weekly P&L, daily channel performance, monthly creative refreshes. SynthBoard fits the rhythm consumer teams already operate in.

The skeptic against the vanity metric

GMV, impressions, follower count. Every board includes someone whose job is to argue against the obvious answer, so what moves contribution margin gets tested.

Decisions that stay on file

What you decided stays on file and comes back when a new ask would reverse it. Your first move becomes a commitment with a date, so the next call starts from the last one.

- Performance budget compounds faster — preserve the…From the memo
- Cap the brand spend so a failed campaign doesn't blow…From the memo
The call: Run the brand campaign — but cap it at $80K and…You decided
The Growth Hacker: The team will conflate brand with…The dissent
Brand campaigns at your stage need an attribution discipline…From the memoStill true?KeepNot quiteKeptShe uses it from here on

Who sits

The experts for this call.
Each one holds a position.

Your Chief of Staff proposes who sits for the call, and every board is built with someone whose job is to argue against the obvious answer. Name an expert and they take a seat; tell her who you want on your board and they sit by default. How many seats a board has depends on your plan.

Brand Builder

The Marketer

If a stranger can’t repeat it after one sentence, it isn’t positioning yet.

The Marketer Brand Builder

Best on: Launches, messaging, channels, and why demand went quiet.
Won’t let you: Sell features to people who were never asking for them.

Try asking The Marketer

Start with

The MarketerOpen on every plan, Free included

Pick an expert

Hover, tap or tab throughSwipe, then tap one

GPT
Claude
Gemini
Grok

Seats are spread across model families: GPT, Claude, Gemini, Grok and more.

In their words

Consumer founders make the brand-vs-performance decision based on which side won the last meeting. A board forces the trade-off into the open — and that is where allocation discipline starts.

The Marketer Brand BuilderOn B2C brand vs performance

Questions

Fair questions.
Straight answers.

What people ask before they bring this call to a board.

Is SynthBoard better for DTC ecommerce or consumer software/apps?

Both — who sits shifts. DTC ecommerce leans on The Marketer, The CFO and The Operator (unit economics); consumer apps on The Product Manager, The Customer and The Growth Hacker (engagement and retention).

How does it handle the freemium vs paid question?

It argues both sides. The Growth Hacker makes the case for freemium’s funnel; The CFO tests the conversion math; The Strategist surfaces what freemium does to your positioning. The memo keeps who disagreed.

Can it help with brand vs performance allocation?

Yes, explicitly. The Marketer argues for brand’s long-term compounding; The CFO challenges the attribution discipline. The memo lands on the cap and the measurement plan you need to defend the spend.

Does it understand TikTok, Instagram, and emerging channels?

At the strategic level — when to allocate, what the channel rewards, what creative cadence it needs. It does not optimize creatives or bids; that is your performance tool’s job.

Is this useful for influencer-driven brands or only owned-channel businesses?

Both. For the influencer motion, seat The Marketer and The Customer; the board tests creator economics, exclusivity bets and the brand-alignment risk.

How is this different from hiring a fractional CMO?

A fractional CMO gives you one operator’s playbook for $15K–30K a month. A board seats experts who openly disagree. A board shows its price and time on the card before it runs — up to 135 credits for a 3-seat board on Free, about 6–10 minutes — and a board never bills above its card. Free to start — 150 credits every month + 250 to start; paid plans from $20 a month. Use a fractional for ongoing ownership; use SynthBoard for the high-stakes calls between meetings.