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SynthBoard

AI Advisor · Marketing Leaders

For positioning calls that need more
than your agency's opinion

The Marketer, The Customer, The CFO, and The Skeptic argue every major marketing call — so you stop trusting the dashboard that's been wrong twice this year.

Start free See how it works

In short

For decision-making and stress-testing, mostly yes — and faster. Fractional CMOs add a hiring network, vendor relationships, and political cover that a board can't. Use the board for structured calls and keep the fractional for the human network.

Last reviewed

An example

One ask, start to finish.
What comes back is a memo.

How a board takes a call like this: her read, who sits, what they ask first, then the call — with how sure they are, who disagreed and the first step.

Marketing Leaders

Example · Board of 3

Should we go up-market with enterprise messaging or double down on PLG self-serve?

Chief of staff

This one needs a board: The Marketer, The Customer and The CFO. The Marketer builds the narrative that turns a feature into a category move. Each researches alone first, then they react to one another — and on a decision, two of them take opposed sides.

  • The MarketerBrand Builder
  • The CustomerUser Voice
  • The CFOFinancial Controller

Asked first

Where do most of your customers find you today?

Word of mouthSearchPaid ads

The board’s call

Hold paid Google at 60% of current spend, redirect 40% into content + SEO. Set a 90-day milestone: organic pipeline must be 30% of net-new or you reverse.

Paid Google for branded terms is undervalued — keep that line of spend. Content compounds; paid doesn't. The shift is correct, the timing matters.

Confidence72 · Moderate

The CFO disagreed

“CEO will pressure you to cut more if Q1 pipeline dips; pre-commit the 90-day window in writing”

First step Tie the reallocation to a kill-criterion so it's testable, not faith-based.this week

Board of 3 · up to 135 credits on the card · an example, not a recorded run

Other asks people bring here

Several asks in one message become several rooms, each with its expert and its own price on the card. Keep or drop any, then convene them together.

  • Cut paid Google to fund content + SEO, or hold the line because pipeline is fragile? — The Customer, up to 85 credits
  • Hire a fractional CMO at $15K/mo or promote my best PMM to VP? — The CFO, up to 85 credits
  • Run a brand campaign in Q4 (long payback) or hit the pipeline number with performance (fast payback)? — The Strategist, up to 85 credits

What you get

What she handles.
On this kind of call.

Positioning and category strategy

The Marketer and The Strategist argue category creation vs. category fit. Without the consultant's 12-week timeline.

Budget allocation under pressure

CFO is cutting your budget; the CEO wants more pipeline. The Boardroom helps you defend the allocation that actually works.

Customer voice over agency voice

The Customer pushes against polished agency-speak and brings the buyer's actual language back.

Channel mix with real trade-offs

Each channel argued on CAC, payback, scalability, and brand effect — not just last-quarter attribution.

Why SynthBoard

Why SynthBoard for this.
Not one voice. A board.

Marketing reasoning with business framing

Marketing advice on X skips the CFO conversation. A board puts both arguments in the same room.

Without external visibility

Some questions (repositioning, firing an agency, a CEO-marketing disagreement) can't be argued on LinkedIn. Your rooms are private to your account.

Channel-agnostic reasoning

The experts aren't paid by Google or Meta. A board argues channels on merit, not on platform incentive.

The Customer voice that doesn't flatter your positioning

Your team has internalized your positioning. The Customer argues from the buyer's vocabulary, not yours.

Who sits

The experts for this call.
Each one holds a position.

Your Chief of Staff proposes who sits for the call, and every board is built with someone whose job is to argue against the obvious answer. Name an expert and they take a seat; tell her who you want on your board and they sit by default. How many seats a board has depends on your plan.

Pick an expert

Hover, tap or tab throughSwipe, then tap one
  • GPT
  • Claude
  • Gemini
  • Grok

Seats are spread across model families: GPT, Claude, Gemini, Grok and more.

In their words

Marketing decisions fail when they're defended by attribution dashboards instead of arguments. The boardroom forces the argument first — the dashboard becomes evidence, not the verdict.
The Marketer Brand Builder

Questions

Fair questions.
Straight answers.

What people ask before they bring this call to a board.

Can this replace a CMO advisor or fractional CMO?

For decision-making and stress-testing, mostly yes — and faster. Fractional CMOs add a hiring network, vendor relationships, and political cover that a board can't. Use the board for structured calls and keep the fractional for the human network.

How does it handle category-specific nuance (B2B SaaS vs. consumer vs. agency)?

Tell her your category, ACV, sales motion, and ICP once; they stay on file and ride into every room. For deep-vertical positioning (regulated industries, technical buyers), sanity-check the call against your own domain expertise.

Will it just recommend more content / more SEO?

No — the experts argue on merit. For categories where paid scales (commodity SaaS, consumer apps), the board often backs doubling paid. For brand-driven categories, it pushes content. The call is anchored to your economics, not a default.

Can the marketing team use it together?

Each on their own account. There is no shared team workspace — each person keeps their own file. What travels between you is the memo. A board’s memo shares as a page anyone can read without an account. For annual planning, each function can run its own board and the team compares memos.

How does it handle attribution debates?

The Skeptic and The Data Scientist both argue against single-touch attribution defaults. The Boardroom will often surface attribution as the wrong question — and propose incremental holdout testing or media-mix modeling instead.

What about positioning workshops — is this a substitute?

For the analysis phase, often yes. For the team-buy-in phase, no — positioning sticks when humans argue it together. Run a board before the workshop to bring sharper trade-offs into the room.

Keep exploring

Nearby decisions, audiences and methods inside SynthBoard.

SynthBoard (synthboard.ai) is one place for your business, your life, and every hard call. Your Chief of Staff keeps what you tell her on file, and 24 named experts on different AI models take the calls — one expert for a consult, a board with opposed seats for the hard ones — and hand back a memo with the call, the dissent and the first move. How it works.

The advisor you don't have, on demand.
Start free, with one message.

Hire a fractional CMO at $15K/mo or promote my best PMM to VP?Should we go up-market with enterprise messaging or double down on PLG self-serve?Cut paid Google to fund content + SEO, or hold the line because pipeline is fragile?

It waits in her box after you sign up. Nothing is sent until you press send. Free to start — 150 credits every month + 250 to start. Every consult and board shows its price on the card, and nothing runs until you tap.