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SynthBoard

AI Advisor · Sales Leaders

For the calls
where the forecast and your gut disagree

Comp plans, territory carving, hiring vs. firing, deal-desk redlines — argued by The Sales Leader, The CFO, The Operator, and The Skeptic before you commit.

Start free See how it works

In short

Gong analyzes calls; Clari forecasts pipeline; SynthBoard helps you decide what to do given those signals. The three are complementary, with the board as the decision layer on top.

Last reviewed

An example

One ask, start to finish.
What comes back is a memo.

How a board takes a call like this: her read, who sits, what they ask first, then the call — with how sure they are, who disagreed and the first step.

Sales Leaders

Example · Board of 3

Should we move from 50/50 base/var to 60/40 to attract more enterprise AEs?

Chief of staff

This one needs a board: The Sales Leader, The CFO and The Operator. The Sales Leader anchors decisions to what closes, retains, and expands. Each researches alone first, then they react to one another — and on a decision, two of them take opposed sides.

  • The Sales LeaderChief Revenue Officer
  • The CFOFinancial Controller
  • The OperatorCOO

Asked first

Of your last ten deals, how many came from people who already knew you?

Most of themAbout halfFew

The board’s call

Take the ramped deal but only if the first-year value is at least 40% of steady-state and there's an automatic price-step (not a renewal negotiation).

Ramped deals work when the customer has measurable usage growth milestones. Without a contractual step-up, year 2 becomes a re-negotiation, not a renewal.

Confidence76 · High

The Operator disagreed

“Legal will want to make the step-up "subject to mutual agreement" — push back, that's a re-negotiation in disguise”

First step Test what The Operator flagged before you commit.this week

Board of 3 · up to 135 credits on the card · an example, not a recorded run

Other asks people bring here

Several asks in one message become several rooms, each with its expert and its own price on the card. Keep or drop any, then convene them together.

  • Our top AE is at 240% of quota. Promote to Manager, raise quota, or both? — The CFO, up to 85 credits
  • A $500K ACV deal wants a 3-year ramp with low first-year. Take it or hold? — The Operator, up to 85 credits
  • Hire 3 SDRs internally or outsource to an agency for 6 months while we ramp? — The Customer, up to 85 credits

What you get

What she handles.
On this kind of call.

Comp plan design without consultant fees

The Sales Leader and The CFO argue accelerator structures, OTE bands, and quota assignments — the structural work a $40K compensation consultant would do.

Territory and account strategy

Carving territories, named-account lists, hunter vs. farmer splits — modeled with The Operator and The Analyst in the room.

Hiring and ramp decisions

Senior AE vs. two juniors, hire SDRs vs. outsource — argued with payback, ramp, and pipeline impact framed explicitly.

Deal-desk firepower

Big deal with a bad redline? The Lawyer, The CFO, and The Sales Leader argue it before you take it to the CEO.

Why SynthBoard

Why SynthBoard for this.
Not one voice. A board.

Forecast-cycle speed

Sales decisions die in 48-hour analysis loops. A consult takes about a minute; a board, about 6–10 minutes. Move on the deal, not the deck.

Comp-aware reasoning

The Sales Leader and The CFO understand accelerator math, ramp scenarios, and comp drag. Most generic AI tools don't.

Customer-voice on every deal

The Customer pushes against the rep's "they'll love it" story and surfaces what the buyer actually values.

Private for sensitive calls

Firing a rep, restructuring a region, modeling a layoff — these decisions can't be argued in your team Slack. Your rooms are private to your account.

Who sits

The experts for this call.
Each one holds a position.

Your Chief of Staff proposes who sits for the call, and every board is built with someone whose job is to argue against the obvious answer. Name an expert and they take a seat; tell her who you want on your board and they sit by default. How many seats a board has depends on your plan.

Pick an expert

Hover, tap or tab throughSwipe, then tap one
  • GPT
  • Claude
  • Gemini
  • Grok

Seats are spread across model families: GPT, Claude, Gemini, Grok and more.

In their words

Most sales decisions are urgent before they're important. A boardroom turns the urgent into the structured — in less time than it takes to brief your CFO.
The Sales Leader Chief Revenue Officer

Questions

Fair questions.
Straight answers.

What people ask before they bring this call to a board.

How does this differ from a Gong / Clari / sales-ops tool?

Gong analyzes calls; Clari forecasts pipeline; SynthBoard helps you decide what to do given those signals. The three are complementary, with the board as the decision layer on top.

Can my managers and reps use it?

Yes, each on their own account. Managers bring rep performance, territory disputes, and quota changes; AEs bring deal strategy and negotiation prep. There is no shared team workspace — each person keeps their own file. What travels between you is the memo. A board’s memo shares as a page anyone can read without an account.

Will it understand my sales motion (PLG vs. enterprise vs. channel)?

Tell her your ACV, sales cycle, and deal complexity once; they stay on file and ride into every room. For hybrid motions (PLG + enterprise expansion), say the mix plainly when you ask.

Can this replace a sales comp consultant?

For most comp design, yes. Sales-comp consultants charge $40–80K for structural design a board can argue out the same day. Use a consultant for executive comp benchmarking and complex multi-region rollout; use the board for the structure.

How does it handle deal-specific context?

Paste in the deal context (account profile, ask, ACV, history). The Boardroom argues the redline and the trade-offs. For competitive deals, also paste the competitor positioning — the Marketer adds value there.

Will it just argue for closing more deals?

No. The Skeptic and The CFO routinely argue for walking from bad-fit deals, raising the win-rate floor, and protecting average ACV. The Boardroom often recommends saying no to a deal you were about to take.

Keep exploring

Nearby decisions, audiences and methods inside SynthBoard.

SynthBoard (synthboard.ai) is one place for your business, your life, and every hard call. Your Chief of Staff keeps what you tell her on file, and 24 named experts on different AI models take the calls — one expert for a consult, a board with opposed seats for the hard ones — and hand back a memo with the call, the dissent and the first move. How it works.

The advisor you don't have, on demand.
Start free, with one message.

Carve a new vertical-specific territory or keep horizontal coverage?Our top AE is at 240% of quota. Promote to Manager, raise quota, or both?A $500K ACV deal wants a 3-year ramp with low first-year. Take it or hold?

It waits in her box after you sign up. Nothing is sent until you press send. Free to start — 150 credits every month + 250 to start. Every consult and board shows its price on the card, and nothing runs until you tap.