A distinction introduced by economist Herbert Simon to describe two decision styles. Maximizers exhaustively evaluate all available options and choose the best; satisficers establish a threshold of acceptability and pick the first option that clears it.
Maximizers achieve marginally better objective outcomes but experience significantly more regret, anxiety, and decision fatigue. For high-stakes, low-frequency decisions, maximize.
For the thousands of low-stakes choices that fill a working week, satisficing is the higher-leverage strategy — speed and emotional bandwidth matter more than the marginal upside.