Pricing, packaging, PLG vs sales-led, churn intervention, expansion moves. SynthBoard puts a CFO, a PM, a growth lead, and a strategist in the room before you commit.
Runs your proposed price change through a CFO, a growth lead, and your customer voice — surfacing the churn risk and the expansion ceiling before you announce.
Models when self-serve stops scaling, what your first AE actually owns, and how the two motions cannibalize each other if you wire them wrong.
Forces every "we should improve onboarding" idea to compete against the boring retention work that actually moves NRR.
Should you ship the second product, the second segment, or harden the first? Get the consensus before the roadmap meeting.
Real questions. Multiple expert perspectives. Every time.
“Should we move from seat-based to usage-based pricing next quarter?”
“Is it too early to hire our first AE, or are we leaving enterprise revenue on the table?”
“Our trial-to-paid is 4% — should we add a sales-assist motion or fix activation?”
“We have a 6% monthly logo churn — is the fix pricing, onboarding, or ICP?”
“Should we launch a second product or double down on the wedge?”
“When do we kill our cheapest paid plan?”
Each expert thinks independently — they won’t just agree with each other.
The CFO
Pressure-tests unit economics, runway, and capital allocation.
The Product Manager
Aligns scope, customer pull, and engineering reality into a coherent roadmap.
The Growth Hacker
Finds asymmetric distribution wins on a bootstrap budget.
The Strategist
Maps competitive dynamics and strategic options across multi-year horizons.
The Customer
Speaks for the buyer’s real problem, not the product team’s assumption.
A synthesized recommendation from your team of experts — not just opinions, but structured analysis.
Moderate Agreement
Key Recommendations
Synthesized Recommendation
Hold the PLG motion as the front door, but add a hand-raise path for any account >$2K MRR potential. Don't hire the AE until the qualified pipeline justifies a quota.
Full analysis continues with detailed reasoning, trade-offs, and next steps...
Watch Out For
Expert Opinions
“Most SaaS pricing decisions get made in a vacuum because no one wants to be the person who blocks growth. A boardroom forces the trade-off into the room — and that's where the real number gets set.”
Monthly board prep, quarterly pricing reviews, weekly churn calls — SynthBoard fits the rhythm a SaaS founder already runs.
CFO synth knows NRR, GRR, CAC payback, magic number. Growth synth knows PLG metrics, activation, ICP fit. No generic business advice.
The Skeptic and the Devil's Advocate are pre-wired to fight the obvious answer. Your $200K pricing experiment doesn't get rubber-stamped.
Every session ships with a synthesized recommendation, key trade-offs, and the watch-outs — the format your board paper needs anyway.
The questions people ask before they sign up.
Both — the difference is which synths you put in the room. PLG founders typically lean on the Product Manager, the Customer, and the Growth Hacker. Sales-led teams pull in the Sales Leader, the CFO, and the Strategist. The boardroom adapts to the motion.
Yes, but it doesn't replace your finance stack. The CFO synth reasons about those metrics in the context of a decision — "what does this pricing change do to NRR over 18 months" — rather than computing them from your data warehouse.
A fractional CRO gives you one expert opinion at $400-800/hour. SynthBoard runs five experts in 10 minutes for the cost of a coffee. The fractional is better for ongoing operational ownership; SynthBoard is better for the high-stakes decisions in between.
It won't hand you a number — it'll pressure-test the number you propose. You bring "I'm thinking $99/$299/$999 with a free tier"; the boardroom debates the packaging, the churn risk at each tier, and the expansion ceiling.
No. You frame the decision in your own words and share whatever context you want. SynthBoard never sees your CRM or billing data unless you paste it in. Most useful sessions run on the founder's qualitative read of the business.
Yes. You can share session links read-only, fork a session to explore a counter-position, and re-run a decision when the data changes. Team workspaces are on the roadmap for organizations that want shared sessions and a single credit pool.
Adjacent decisions, audiences, and methods inside SynthBoard.
The decision page every SaaS founder revisits twice a year.
ExploreWhen the metric moves the wrong way and you need to decide what to do.
ExploreAdjacent industry — many SaaS founders end up shipping a payments rail.
ExploreThe broader motion most SaaS founders are running.
ExploreA persistent boardroom that remembers your last three pivots.
ExploreSurface the ways your next bet fails before you ship it.
Explore250 bonus credits at signup. 150 free every month. No card required.