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SynthBoard

The pivot

Change direction, or stay the course?
Hear both sides argued first.

A pivot is the call founders make with the least evidence and the most at stake. A board seats experts on opposite sides, on different AI models; each researches alone, then reacts. You get the call, the dissent, and what would flip it.

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Free to start. No card.

Example. You write: “Eighteen months in. Our habit app has 40k downloads but only $3k MRR, and three companies asked to buy it for their staff. Do we pivot to selling to employers?” She proposes a board of three — The Strategist · The Skeptic · The Customer — on “Pivot the habit app to selling to employers?”, about 6–10 minutes, about 95 credits. Nothing runs until you tap.

Examples

A pivot, and a narrowing.
Both argued before announced.

The ask as a founder deciding whether to pivot would type it, how she read it, who sat, and what came back. Examples written for this page, not recorded runs.

Consumers to companies?

Work · Board of 3

Our habit app: 40k downloads, 2.1% convert to $4.99 a month, $3k MRR after 18 months. Three HR teams asked for it for their staff; one offered $8 per employee a year for 600 people. Pivot to selling to companies?

Chief of staff

This is the company’s direction — a board. I’d seat The Strategist, The Skeptic and The Customer.

  • The StrategistCompetitive Expert
  • The SkepticRisk Assessor
  • The CustomerUser Voice

The board’s call

Don’t pivot yet: sell a paid pilot to all three HR teams by December, then decide on signed revenue.

The one real offer is $4,800 a year. Three paid pilots tell you whether companies are a market or a favour — in ten weeks, without switching off the app that brought the inbound.

Confidence64 · Moderate

The Strategist disagreed

“Three inbound asks with no sales effort is the signal. Half-pivoting means two products done badly for a quarter.”

First step Send all three HR teams a paid-pilot offerOct 9

Example · Board of 3 · about 95 credits

Narrow to one segment?

Work · One expert

Our analytics tool serves agencies, e-commerce and SaaS. Agencies are 70% of revenue and churn least. Do we drop the other two from the site and the roadmap?

Chief of staff

The Strategist takes this: the narrowing, and what you’d lose.

  • The StrategistCompetitive Expert

Asked first

Are any of your five biggest accounts outside agencies?

NoneOneTwo or more

The call · The Strategist

Narrow the site and the roadmap to agencies now; keep serving the e-commerce and SaaS customers you have, but stop selling to new ones.

Focus is a marketing decision before it’s a product one. Keep the revenue, and stop paying to win the segments you don’t want.

Example · One expert · about 45 credits

What she handles

Decide on evidence,
not on a mood.

Current numbers, the question you didn’t ask yourself, and a memo your co-founder can read.

What you know, with where it came from.

Downloads, conversion, runway, the offers in your inbox. A pivot decided on stale numbers is a guess — nothing is kept until you say it’s still true.

The question you didn’t ask yourself.

When the answer turns on you, the expert asks first. Being asked is never charged.

A first step before the big one.

The memo ends in one first step with a date. It waits under Open until it’s done.

Send it to your co-founder.

Share the memo as a read-only link — the call and the dissent on one page — or export it as PDF or Markdown.

The experts

The case to stay,
and the case to go.

The Visionary asks what company each path turns you into, The Skeptic asks for the evidence, The Customer asks who actually pays. On a decision, at least two experts are assigned opposed positions.

Pick an expert

Hover, tap or tab throughSwipe, then tap one
  • GPT
  • Claude
  • Gemini
  • Grok

Seats are spread across model families: GPT, Claude, Gemini, Grok and more.

Questions

Fair questions.
Straight answers.

What people ask before they bring her this kind of call.

Or see pricing · every use case

How does a board argue it?

Each expert researches alone, then reacts once to the others. On a decision, at least two are assigned opposed positions, and the seats are spread across model families. When one changes position, the memo says so.

What do I get back?

A memo with the board’s call, the conditions it holds under, who disagreed and why, the risks, and what would change the call. Its confidence drops with dissent and is never rated above 90. Your first move becomes a commitment with a date.

What if the experts are wrong?

They can be — they’re AI. That’s why an expert asks first when the answer turns on something only you know, why a board seats experts on opposite sides and on different AI models, and why every memo shows its confidence, who disagreed and what would change the call. The call stays yours.

What does it cost?

Free to start — 150 credits every month + 250 to start. Talking to her is free within a daily allowance. A consult’s card says about 45 credits and a three-seat board’s says about 95 credits; nothing runs until you tap, and you pay for what the room really used.

Close to this

For you

Founders

The founder’s week, in one message. An expert on every call in it.

Decision

Market entry

A new market is a two-year bet. Argue it before you hire for it.

Decision

Fundraising

Raise now, or wait for better numbers? Get it argued before the first call.

Bring the pivot before you announce it.
Start free, with one message.

Pivot our app from consumers to companies?Narrow to one customer segment?Is this traction, or a favour?

It waits in her box after you sign up. Nothing is sent until you press send.