Onto a retailer’s shelves?
Work · Board of 3We sell skincare online: $2.4M a year at a 62% gross margin. A 40-store regional chain wants us on its shelves in September at 50% wholesale. Yes or no?
Chief of staff
A board call: The Strategist, The CFO and The Customer. Each researches alone first, then they react to one another — and on a decision, two of them take opposed sides.
The StrategistCompetitive Expert
The CFOFinancial Controller
The CustomerUser Voice

Asked first
Can you fund September’s inventory without new money?
YesJustNo
The board’s call
Take the 40-store chain — at 45% wholesale, not 50, with a sell-through review at 90 days.
At 50% wholesale the margin on the chain is thin enough that one slow quarter erases it. 45% with a review keeps the upside and gives you a clean way out.

The Customer disagreed
“Shoppers who find you in a store stop buying on your site, and you lose their email.”
Board of 3 · about 95 credits on the card · an example, not a recorded run








