Fractional Executives
Example · Board of 3Should we restructure our pricing now, or wait until our fractional CMO is in next week?
Chief of staff
This one needs a board: The CFO, The Engineer and The Marketer. The CFO pressure-tests unit economics, runway, and capital allocation. Each researches alone first, then they react to one another — and on a decision, two of them take opposed sides.
The CFOFinancial Controller
The EngineerTechnical Builder
The MarketerBrand Builder

Asked first
Is the money for this already in the bank, or still promised?
In the bankPromisedNot yet
The board’s call
Wait for the fractional CMO before restructuring pricing.
Pricing changes are reversible but expensive to thrash — wait the week. Two prep sessions turn the fractional's day from exploration to commitment.

The Marketer disagreed
“If the pricing change is competitor-driven, the urgency calculus shifts”
Board of 3 · up to 135 credits on the card · an example, not a recorded run








