Sunset the Starter plan?
Work · Board of 3Should we sunset our Starter plan? It’s $19 a month, 640 accounts, 4% of revenue — and 38% of our support tickets. Read Stripe and Intercom first.
Chief of staff
I’ll read Stripe and Intercom first, then this goes to a board: The CFO, The Customer and The Operator. Each researches alone, then they react to one another — and on a decision, two of them take opposed sides.
The CFOFinancial Controller
The CustomerUser Voice
The OperatorCOO

Asked first
Do Starter accounts ever move up to Growth?
OftenSometimesRarely
The board’s call
Close Starter to new signups in May; move today’s 640 accounts to Growth at $19 for twelve months.
Starter brings 4% of revenue and 38% of the tickets. Closing it to new signups stops the cost growing; honoring the price keeps the accounts most likely to upgrade.

The Customer disagreed
“Twelve months at $19 still ends in a price rise they didn’t choose. Some will leave then.”
Board of 3 · up to 135 credits on the card · an example, not a recorded run









