A price rise, already decided
Work · Board of 3We’re raising our price from $29 to $49 a month for all 1,200 customers in March. They love the product. Confirm it’s the right move.
Chief of staff
You’re asking for a yes, so this goes to a board built to test it: The Customer, The CFO and The Devil’s Advocate, whose job is to argue the other side. Each researches alone, then they react to one another.
The CustomerUser Voice
The CFOFinancial Controller
The Devil’s AdvocateContrarian

Asked first
How many customers have you asked about $49?
SeveralOne or twoNot yet
The board’s call
Raise to $49 for new customers in March; keep current customers at $29 until their renewal, with 60 days’ notice.
Nobody has been asked about $49 yet, and 1,200 customers at $29 are the business. New signups test the price without risking it; renewals move the base once the churn number is known.

The Devil’s Advocate disagreed
“Two prices teach customers that waiting pays. Raise for everyone once, with notice.”
Board of 3 · up to 135 credits on the card · an example, not a recorded run










