Launch in Germany this year?
Work · Board of 3We sell scheduling software to dental clinics in the UK: 300 clinics at £90 a month. Should we launch in Germany this year, or win more of the UK first?
Chief of staff
Your board is seated: The Strategist, The Regulator, The CFO. They read the brief first, then research, then argue it out.
The StrategistCompetitive Expert
The RegulatorCompliance Expert
The CFOFinancial Controller
The board’s call
Not this year. Win more of the UK first, and run a ten-clinic German pilot in the spring to learn what a full launch needs.
Germany means German-language support, a data-protection review and a new sales motion, all before the first euro. Your 300 UK clinics bring in £27k a month; the cheapest growth is the UK clinics you haven’t reached yet.

The Strategist disagreed
“If a rival gets to Germany first, you enter second, and second is expensive. Start the pilot this quarter, not in spring.”
Example · Board of 3 · up to 135 credits


