Google Ads, or a content writer?
Work · Board of 3We have $6k a month for growth. Google Ads brought 40 trials last month at about $150 each, and 10% of trials convert. Keep it all on ads, or hire a content writer instead?
Chief of staff
Your board is seated: The Growth Hacker, The Marketer, The CFO. They read the brief first, then research, then argue it out.
The Growth HackerGrowth Experimenter
The MarketerBrand Builder
The CFOFinancial Controller
The board’s call
Split it: keep $4k on your two best ad campaigns, put $2k into a freelance writer for one quarter, and judge the writer on trials, not traffic.
With 10% of trials converting, each new customer costs you about $1,500 in ads. Content takes months to pay back, so a full switch leaves you with no new customers this quarter; a split keeps the pipeline and tests the cheaper channel.

The Growth Hacker disagreed
“Before you buy content, cut the campaigns that bring trials who never convert. The cheapest fix is probably in your targeting.”
Example · Board of 3 · about 95 credits



