Unlike business intelligence (which tells you what happened), decision intelligence helps you decide what to do next.
Glossary
Decision Intelligence
Deciding well, on purpose.
In short
A discipline that applies data science, social science, and artificial intelligence to systematically improve the quality of decisions. Coined by Cassie Kozyrkov at Google, decision intelligence bridges the gap between having data and making good decisions by structuring how options, risks, and tradeoffs are analyzed.
Last reviewed
In SynthBoard
Where it shows up.
The product, not the theory.
In the memo.
A board ends in a memo: the call and how sure the board is, what would flip it, who disagreed and why, and one first step with a day.
Or ask one expert.
The Strategist takes it — about a minute, and the card shows “up to 85 credits” before anything runs. Nothing runs until you tap.
Keep reading
Related terms.
Term
Decision Autopsy
A structured retrospective on a past decision that dissects the reasoning, the assumptions, and the outcome to extract durable lessons for future decisions.
Definition TermDecision Fatigue
The deterioration of decision quality that occurs after a prolonged period of decision-making.
Definition TermDecision Journal
A written log in which a decision-maker records — before the outcome is known — the question being decided, the options considered, the reasoning behind the chosen path, the predicted outcome, and the confidence level.
Definition TermDecision Matrix
A structured table for comparing multiple options against multiple criteria.
Definition TermDecision Memo
The terminal artifact of a deliberation: a written record of the recommendation, the reasoning behind it, the dissents that survived debate, the assumptions it depends on, and the next steps it implies.
Definition GuideDecision intelligence, explained
The complete guide to making strategic calls with AI that disagrees on purpose.
Read the guide The benchMeet the experts
24 named experts, each with a point of view of their own.
Meet themSynthBoard (synthboard.ai) is one place for your business, your life, and every hard call. Your Chief of Staff keeps what you tell her on file, and 24 named experts on different AI models take the calls — one expert for a consult, a board with opposed seats for the hard ones — and hand back a memo with the call, the dissent and the first move. How it works.
