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Glossary · Decision Intelligence

Decision Intelligence

A discipline that applies data science, social science, and artificial intelligence to systematically improve the quality of decisions. Coined by Cassie Kozyrkov at Google, decision intelligence bridges the gap between having data and making good decisions by structuring how options, risks, and tradeoffs are analyzed.

A discipline that applies data science, social science, and artificial intelligence to systematically improve the quality of decisions. Coined by Cassie Kozyrkov at Google, decision intelligence bridges the gap between having data and making good decisions by structuring how options, risks, and tradeoffs are analyzed.

Unlike business intelligence (which tells you what happened), decision intelligence helps you decide what to do next.

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Related Terms & Resources

Decision Autopsy

A structured retrospective on a past decision that dissects the reasoning, the assumptions, and the…

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Decision Fatigue

The deterioration of decision quality that occurs after a prolonged period of decision-making. As c…

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Decision Journal

A written log in which a decision-maker records — before the outcome is known — the question being…

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Decision Matrix

A structured table for comparing multiple options against multiple criteria. Options form the rows,…

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Decision Paralysis

The inability to commit to a decision despite having sufficient information, typically caused by fe…

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Decision Intelligence Guide

The complete guide to AI-powered strategic decisions.

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Meet the Synths

24 AI advisors, each with a distinct perspective.

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Run a Boardroom session free. Twenty-four AI advisors, structured disagreement, and a synthesized recommendation in under 90 seconds.

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