Creators
Example · Board of 3A brand is offering $25K for one sponsored post. My audience hates sponsored content. Take it?
Chief of staff
This one needs a board: The Marketer, The CFO and The Customer. The Marketer builds the narrative that turns a feature into a category move. Each researches alone first, then they react to one another — and on a decision, two of them take opposed sides.
The MarketerBrand Builder
The CFOFinancial Controller
The CustomerUser Voice

Asked first
Where do most of your customers find you today?
Word of mouthSearchPaid ads
The board’s call
Decline THIS sponsored post but propose a deeper integration at $50K. The Marketer flags that one-off sponsored posts erode audience trust without enough upside; an integrated 3-month partnership preserves trust AND maximizes brand-spend.
One-off sponsored posts in trust-heavy audiences have negative compound effects. A 3-month integrated partnership at $50K is a better trade than $25K for one post.

The Customer disagreed
“If you decline and propose larger and they walk, you may regret it”
Board of 3 · up to 135 credits on the card · an example, not a recorded run








