Retire the legacy plan?
Work · Board of 3400 customers are still on our 2021 Starter plan at $19 a month. Each costs us about $11 a month to serve. Do we retire it and move them to the $49 plan, or leave it alone?
Chief of staff
Your board is seated: The Customer, The CFO, The Operator. They read the brief first, then research, then argue it out.
The CustomerUser Voice
The CFOFinancial Controller
The OperatorCOO
The board’s call
Retire it in two steps: close Starter to new sign-ups now, and move current customers to a $29 bridge price for a year before $49.
Starter brings in $7,600 a month and keeps about $3,200 after serving costs. Going straight to $49 more than doubles the price; a bridge year keeps most of these customers while the margin improves.

The Customer disagreed
“Many of these 400 chose you because of $19. Ask ten of them what they would pay before you set the bridge price.”
Example · Board of 3 · up to 135 credits

