A 2×2 prioritization framework attributed to Dwight Eisenhower that sorts tasks along two axes — urgent vs. not urgent and important vs. not important — producing four quadrants: Do (urgent + important), Schedule (important + not urgent), Delegate (urgent + not important), and Eliminate (neither). The framework's main contribution is forcing the distinction between urgency and importance, which most working professionals collapse together.
Most strategic value lives in the Schedule quadrant — important work that has no deadline and therefore loses to whatever is on fire.