# Pricing Strategy — How Do We Price This?

> Pricing is the most under-thought high-leverage decision in most companies. Convene a panel to pressure-test the model, the tiers, the psychology, and the competitive positioning.

**Category:** decision  
**Canonical URL:** https://www.synthboard.ai/use-cases/pricing-strategy  
**Markdown source:** https://www.synthboard.ai/use-cases/pricing-strategy.md

## What this is for

Debate pricing structure, tiers, and positioning with expert advisors before you publish the page.

## Example questions

- Usage-based pricing or flat tiers?
- Should we raise our prices 30% to reposition up-market?
- Freemium, free trial, or paid-only?
- How do we price the new tier without cannibalizing the old one?

## Synths that fit this decision

- **The CFO** — Models revenue impact and unit economics at each price point
- **The Customer** — Represents how actual users react to each tier
- **The Growth Hacker** — Tests conversion and expansion implications
- **The Strategist** — Maps competitive positioning and long-term brand signal

## Sample outcome

**Consensus score:** 69%

**Recommendation:** Launch a mid-tier hybrid: flat base + usage-based add-ons. Raise base by 20% for new customers only.

### Key points

- Grandfather existing customers at old pricing
- Hybrid model smooths revenue predictability
- 20% raise tests elasticity without alienating base

### Watch-outs

- Existing customer resentment if pricing leaks
- Complexity of two-axis pricing confuses new buyers


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## About SynthBoard

SynthBoard is a standing board of AI experts that argue with each other on purpose, remember every call you make, and learn from how those calls played out. Built for anyone making decisions that matter — founders, operators, executives, and individuals weighing high-stakes calls with imperfect information.

Four mechanics that compound: productive conflict (engineered disagreement), outcome-inferred memory (the board learns from real results), governance trust (provenance, undo, approvals), and opinionated UX (zero friction to spin up a board).

Site: https://www.synthboard.ai