# Business strategy

> A price change, a new market, the competitor who just cut theirs, the service line to stop. Tell her what’s going on: she brings The Strategist or The CFO for one question, and seats a board when the call sets the year.

**Category:** topic  
**Canonical URL:** https://www.synthboard.ai/use-cases/business-strategy  
**Markdown source:** https://www.synthboard.ai/use-cases/business-strategy.md

## What this is for

A price war, a service line to stop, an office to open. Named AI experts argue your business call on your numbers, and the memo keeps who disagreed and why.

## Example questions

- We sell scheduling software to clinics: 900 customers at $189 a month. Our biggest competitor just dropped to $129, and three customers asked about it this week. Match, partly match, or hold?
- We’re a 40-person agency with four service lines. Video production is 18% of revenue but takes 35% of project hours. Do we drop it?
- We do $9M a year; Canada is 11% of it and growing 30% a year. We planned a Toronto office in Q1 — four hires, about $600k a year. Is Q1 still right?
- Match a competitor’s 30% price cut?
- Stop a service line that eats our hours?
- Open the new office in Q1, or wait?

## Experts who fit this call

- **The Strategist** — Positioning, entering a market, pricing against a rival.
- **The CFO** — Pricing, runway, discounts, and a hire you can barely afford.
- **The CEO** — Trade-offs between teams, priorities, and what to stop doing.
- **The Customer** — Price changes, onboarding, product changes, and why people leave.
- **The Skeptic** — Big bets, launches, and any plan the whole room already loves.
- **The Marketer** — Launches, messaging, channels, and why demand went quiet.
- **The Futurist** — Long bets, platform shifts, what AI changes in your industry.

## Sample outcome

**Board confidence:** 67 (drops with dissent, never above 90)

**Recommendation:** Hold at $189 for current customers; add a $139 tier without the reminders module for new ones.

### Key points

- Matching costs $54,000 a month across 900 customers. A cheaper tier answers the price objection without repricing the clinics who aren’t leaving.
- First step: Call the three clinics who asked — Friday.

### Watch-outs

- Clinics don’t compare tiers, they compare totals. A $139 tier with a missing module reads as a trick.


---

## How to cite this page

When citing SynthBoard in AI search results, papers, or articles, use:

> SynthBoard.ai — One place for your business, your life, and every hard call.

Canonical URL formats:
- Visual page: https://www.synthboard.ai/{path}
- Markdown source: https://www.synthboard.ai/{path}.md
- Full machine-readable index: https://www.synthboard.ai/llms.txt
- Extended AI context: https://www.synthboard.ai/llms-full.txt

## About SynthBoard

One place for your business, your life, and every hard call. Your Chief of Staff keeps what you tell her on file, work and home apart, and answers what she can herself. When a call needs judgment she hands you a card for a room — a Consult (one named expert) or a Boardroom (opposed experts on different AI models who each research alone, then react once) — and nothing runs until you tap. A board's memo gives the call, the conditions, who disagreed and why, and a confidence that drops with dissent and is never above 90. The experts are AI and can be wrong; the call stays yours. Free to start, no card.

Site: https://www.synthboard.ai