SynthBoardA board memo · shared by the founderBoard of 4
Should I rebuild the homepage one more time?
It works. People scroll it. I still want to start over. Talk me out of it — or don’t.
The board’s call
Don’t rebuild it. Ship this one, then let real visitors tell you what to change.
Confidence84 · High
The CFOEvery week spent on a rebuild is a week no new visitor sees the product. The page isn’t what’s costing you sign-ups. Not shipping it is.
The OperatorFreeze the layout today. Keep a list of changes and touch nothing until it has two weeks of real traffic behind it.
The SkepticThe risk isn’t a slightly worse homepage. It’s another month with no new homepage at all.
What would flip it
Fewer than 1 in 50 people who reach the pricing section start free in the first two weeks. Then the board meets again.
The Designer disagreed
Ship it — after one more pass on the FAQ. Only the FAQ.
First step Ship it.You · today