# Decision Intelligence

> A discipline that applies data science, social science, and artificial intelligence to systematically improve the quality of decisions.

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## Definition

A discipline that applies data science, social science, and artificial intelligence to systematically improve the quality of decisions. Coined by Cassie Kozyrkov at Google, decision intelligence bridges the gap between having data and making good decisions by structuring how options, risks, and tradeoffs are analyzed. Unlike business intelligence (which tells you what happened), decision intelligence helps you decide what to do next.

## Related

- [Complete guide](https://www.synthboard.ai/decision-intelligence)


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## About SynthBoard

SynthBoard is a standing board of AI experts that argue with each other on purpose, remember every call you make, and learn from how those calls played out. Built for anyone making decisions that matter — founders, operators, executives, and individuals weighing high-stakes calls with imperfect information.

Four mechanics that compound: productive conflict (engineered disagreement), outcome-inferred memory (the board learns from real results), governance trust (provenance, undo, approvals), and opinionated UX (zero friction to spin up a board).

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